Two market leaders pool their expertise under one roof

Two market leaders are pooling their expertise under one roof: BEGA is acquiring a majority stake in the French partner company AUBRILAM. As a manufacturer operating worldwide, BEGA has maintained a wholly successful system partnership with AUBRILAM for nearly a decade now. AUBRILAM is a globally esteemed brand for urban furniture solutions made of wood, high-performance wooden poles and bollards.

The anticipation of further urbanisation along with the establishment of leisure-oriented lifestyles in growing cities will increase the demand for high-quality urban furniture. As a highly sustainable natural material, wood will play a major role along with impressive lighting solutions. BEGA’s acquisition of AUBRILAM is a logical step given its unique portfolio in this area as well. The foundation for the partnership between the two companies was their shared philosophy of prioritising the exceptional quality and durability of the products. This ongoing success story has now been consolidated under one roof.

AUBRILAM will remain on the market with an independent product portfolio and a future BEGA location in France, retaining the same number of employees. Soufyane Miloudi remains the managing partner; Turki Badeeb remains as partner. The brand has been established on the market since 1978.

The company’s headquarters is located in Clermont-Ferrand, with manufacturing facilities nearby in Brioude.